Jack Daniel's

Jack Daniel’s Old No. 7 Tennessee Whiskey – The Original American Classic

Step into the world of timeless whiskey with Jack Daniel’s Old No. 7, a name that’s been synonymous with quality, authenticity, and American tradition for over 150 years. Distilled in Lynchburg, Tennessee, this legendary spirit stands as one of the most recognizable and best-selling whiskeys in the world. Smooth, balanced, and full of character, Jack Daniel’s is more than a drink—it’s a symbol of heritage and craftsmanship.

A Legacy of Craftsmanship

First registered in 1866, the Jack Daniel Distillery holds the honor of being America’s oldest licensed distillery. Founded by Jasper Newton “Jack” Daniel, this iconic brand has stayed true to its roots through generations. Every drop of Jack Daniel’s Old No. 7 is still made in the quiet hills of Lynchburg, using the same time-tested methods that have made it a favorite for whiskey lovers worldwide.

What truly sets Jack Daniel’s apart is its signature charcoal mellowing process—commonly referred to as the Lincoln County Process. Before aging, the whiskey is slowly filtered through 10 feet of sugar maple charcoal. This extra step smooths out any harsh edges and gives Jack Daniel’s its uniquely mellow character.

Distinctive Taste and Aroma

Jack Daniel’s Old No. 7 is celebrated for its balance, complexity, and smooth finish. Whether you’re sipping it neat, enjoying it on the rocks, or mixing it in your favorite cocktail, it delivers an unmistakable flavor that keeps people coming back.

Tasting Profile:

• Color: Rich amber with golden highlights

• Nose: Warm aromas of vanilla, toasted oak, and caramel

• Palate: Soft and round on the tongue, featuring sweet vanilla, light spice, and a hint of roasted nuts

• Finish: Clean, mellow, and slightly smoky with a lingering warmth

Bottled at 80 proof (40% ABV), Jack Daniel’s offers just the right amount of strength for those who appreciate a robust yet easy-drinking whiskey.

Made with Authentic Ingredients

At the heart of Jack Daniel’s whiskey is its simple, high-quality ingredient list:

• 80% Corn – Lends the whiskey its natural sweetness

• 12% Malted Barley – Adds depth and complexity

• 8% Rye – Contributes a touch of spice and boldness

Combined with iron-free cave spring water sourced from the distillery’s own spring, these ingredients form the foundation of Jack Daniel’s unmistakable character.

Versatility in Every Pour

Jack Daniel’s Old No. 7 is incredibly versatile, making it suitable for nearly every kind of whiskey experience:

• Neat or on the rocks – Best for appreciating its smoothness and layered flavors

• Cocktails – Elevates classics like the Whiskey Sour, Manhattan, and Lynchburg Lemonade

• Simple Mixes – A Jack and Coke or Jack and ginger ale never goes out of style

Whether you're relaxing at home or hosting friends, it’s a whiskey that suits any occasion.

A Cultural Icon

Beyond the bottle, Jack Daniel’s is a cultural phenomenon. It's been embraced by musicians, rebels, and icons around the globe—celebrated in bars, clubs, and backyards alike. Its square bottle and black-and-white label are as iconic as the whiskey inside.

Jack Daniel’s Old No. 7 has always stood for independence, integrity, and quality. It’s a drink that’s stood the test of time, not just because of how it tastes, but because of what it represents.